case studies
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The Need 16 – 30 year olds needing to get their learner’s and driver’s licenses
The Content Driving lesson videos and on-phone learners tests and tips
Brands Chery QQ3 and ARRIVE ALIVE
Brand Needs Brand Exposure; Lead Generation for Test Drives in QQ3;Informed drivers
Platforms Mobile and Online
Results Within the first 10 weeks
135 000 young people have used K53 content
13 600 people entered the first ever mobile car-give away
Over 4000 people have booked for a test drive in the Chery QQ3 - leading to
over 230 qualified leads
K53 MobiAssist is the 2nd most popular brand on Mxit with over 130 000
people having added us as a contact
Girl Gorgeous
Campaign Summary >
The Need “Every girl wants to be beautiful, but few of us believe we actually are.” Heather Costaras
The Content Videos, questionnaires and articles
Platforms Mobile and online
Brands Foschini, Cell C, Always
Brands needs Brand exposure for Cell C, Foschini and Always
Answers to questionnaire compiled by Always
Duration 13 November 2009 – Present
Results Individual Users: 72 145 (Girls 15 - 25) after 2 weeks
Questionnaires filled out: 5120
Platforms: MXit, Facebook and website
Content: Video and text
Over 1 million content downloads!
My Everyday Giant
Associated Brand: Heartlines Mentors for Good and KFC
Campaign Summary >
The Need: Young South Africans are desperate for mentorship from older people
The Content: Videos, articles and questionnaires
The Platforms: Mobile and online
Brands: Heartlines; Young and Able
Brand Needs: Brand exposure and lead generation
Get people to sign up as Heartlines Mentors
Campaign Duration: 23 November 2009 – Present
Results Individual subscribers: 15 951
In the year prior to the MOOMBAH campaign - only 800 mentors had been
signed up by Heartlines
People signing up as mentors after campaign launch – 4 160 Mentor leads!